Assignment:
I am still ambivalent towards book trailers after reading Nina Metz's piece on why these usually fail. The first time I saw a trailer, I was perusing Ellen Hopkin's site in search for her newest books and stumbled upon book trailers for a lot of her previous stories. These were like weirdly underambitious YouTube videos that put segments of the book over moving images with a voice over. These were not wildly engaging for me, nor did they provide incentive for me to want to read these books. The quality is low and they often give concrete images to things that stories often leave up to imagination. However, there seem to be some plus sides to these. They give marketing to books that people might not know about unless they were in search of new novels and they definitely fit a niche market of internet users that just stumble around the internet looking for entertainment. While the book trailers themselves may not be the best example of production, they still bring attention to books and the authors and allow readers to anticipate getting the next book into their hands. Book ads that propagate goodreads and other reading sites seem a little more effect. They are flashy while being edgy, and truly simple enough to get the main details for the book out - title, author, date.
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